Whole Lotta McRib Sauce

McRib fans will put that sauce on *anything*, and I don't blame them.

Aug 2024 - Dec 2024 • 4 months

Tech Stack

Web ProductionCreative

The Challenge

No fan base is ready to pounce more than McRib fans when it comes back to the McDonald’s menu. In 2024, we wanted to give them something a little extra saucy to kick-off McRib season: a limited-edition half-gallon jug.

Yep. A Whole Lotta McRib Sauce, so they could put that stuff on everything. Just before Thanksgiving, we held a drop on a Shopify site and things got saucy—like selling out in just 77 seconds.

A countdown clock for A Whole Lotta McRib Sauce

The product page for the half-gallon Whole Lotta McRib Sauce bottle

The Whole Lotta McRib Sauce home page showing stock has entirely sold out

The Team

Creative Technologist: Zach Tarvin
Creative Director Tajj Badil-Abish
Art Director: Chris Powell

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