Paw for PB
An AR game for Instagram celebrating Gotcha Day.
Jul 2020 - Jan 2025 • 4 years, 6 months
Tech Stack
Spark ARTypeScript
About Paw for PB
To help share a little joy during the COVID-19 pandemic, our National Peanut Board delivered several creative activations to help lift spirits and celebrate peanut butter.
Over the summer of 2020, our Golin team created a game that turns the player into a puppy on their Gotcha Day, celebrating by catching as much PB as they can without missing three times.
While games like this became more common as time went on, this was quite a challenge at the time, requiring some in-depth development to map the 3D position of the user’s mouth to a 2D target, track if the mouth is open or closed, and run a game loop.
I miss when things like this were something we could create for Instagram. RIP, Spark AR.
The Team
- Creative Technologist/Engineer Zach Tarvin
- Creative Direction. Vincent Patton, Ananta Prayitno
- Art Direction and Design. Kim Baird, Daniel Goldberg, Ivy Gao
- Video. Shane Shaji