Trolli Invades Myspace
How do you launch a candy line made of buildable, mix-and-match characters? Myspace. The answer is Myspace.
Tech Stack
2021: Year of Myspace
Trolli’s Sour Gummi Creations Martian Mix is all about mixing-and-matching, and the prime directive of each of the 280 candy martians you can create out of the pieces is to be eaten, as quickly as possible.
To invade the mouths of Gen Z, these gummis took to…Myspace. Hey, sometimes it takes a little longer for the latest and greatest to hit Mars. 😉
While other brands were just starting to dip their toes into TikTok, we took Trolli to a place most brands might not even remember existed. That’s right, we built 280 Myspace profiles—one for each of our Trolli Martians.
Top 8’s? They had ‘em. Posts and updates? You bet. Even a couple takes on the early aughts bathroom mirror photo (the early selfie).
Read All About It
The Team
- Creative Technologist/Engineer: Zach Tarvin
- Creative Direction: Ananta Prayitno
- Design and Art Direction: Meredith Sinai
- Copywriting: Whitney Riker, John Morgan