Xavier Omär: The Everlasting Wave

Xavier Omär was dropping his debut EP, “The Everlasting Wave,” and ready to use his music to take a stand for his beliefs. Our team at Golin helped create his biggest single at the time, “Blind Man,” intoa remix and video with each stream benefitting Women in Music.

To help get the music out there, we used a little automation to have anyone who texted a number on a branded matchbook receive a first-listen over text.

We also made “The Everlasting Wave” the first EP with an iMessage app to help spread the music with friends. A single tap sent a link to each track to a friend.

The Team

• Creative Technologist: Zach Tarvin
• Creative Direction: Ananta Prayitno
• Art Direction: Christina Baselice